UX

Friday, October 24, 2014

UX and a Tampon Video Game

















Image credit: Tampon Run

This is a little unusual to feature here on The Users Experience, but when it comes to finding unique ways to educate people about "normal" subjects, like ...Menstruation, these two teenage girls from New York have invented a dynamic approach. Andrea Gonzales and Sophie Houser, high school students in NYC, met this summer at Girls Who Code (@ IAC), an organization trying to close the gender gap in tech, and developed this as their final project. Their game Tampon Run brings awareness to
"a problem in Western countries and around the world. People don’t want to talk about periods. In other countries, women have to isolate themselves.”
The Intro to Tampon Run's reveals the scenario to a common issue in which the girls highly related to [see below]. The simplistic, yet effective, approach the girls took to provide a solution should spark UX professionals to push the boundaries in fundamentally innovating our craft. 

This unusual video game challenges social norms through gamification ultimately bringing awareness and education to subjects deemed unpopular to the masses. The game has been played more than 100,000 times online and has received droves of positive feedback. The motivation and execution behind Tampon Run can be widely adapted to spark dialogue on topics such as racism, sexism and other societal taboos we tend to shy away from. This game is personally significant to me because I am also a dad of a lovely teenage girl who just "transitioned." Playing this game together would have made our "talk" much easier. Explaining it to her younger brothers will be a much harder challenge. [smile]
Well without further ado lets the games begin. Play Tampon Run Here.

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